| Purpose: |
BRIEFLY EXPLAIN THE PURPOSE OF THE ENTITY, ITS MAIN STRATEGIC ACTIVITIES, RATIONALE OF WHY IS SET UP AND MARKETS WHERE IT OPERATES. ACCERTIFY IS A DATA PROCESSING COMPANY THAT PROVIDES AUTOMATED FRAUD DETECTION SERVICES TO MERCHANTS FOR USE IN DETECTING AND PREVENTING FRAUD IN E-COMMERCE, AND, IN PARTICULAR, IN “CARD NOT PRESENT” PAYMENT TRANSACTIONS. SPECIFICALLY, ACCERTIFY MAINTAINS A SOFTWARE PLATFORM THAT ANALYZES PAYMENT TRANSACTIONS TO IDENTIFY POTENTIALLY FRAUDULENT TRANSACTIONS. ACCERTIFY RECEIVES CARD PAYMENT AND OTHER PAYMENT TRANSACTION DATA FROM THE MERCHANT OVER THE INTERNET AND USES ITS PROPRIETARY SOFTWARE AND DATABASE OF INFORMATION RELATED TO PREVIOUS FRAUDULENT OR SUSPECTED FRAUDULENT TRANSACTIONS TO PROVIDE THE MERCHANT WITH A REPORT SCORING THE RISK THAT THE PAYMENT TRANSACTION MAY BE FRAUDULENT. THE MERCHANT CAN USE THIS DATA TO DETERMINE WHETHER TO CLASSIFY THE TRANSACTION AS POSSIBLY FRAUDULENT. ACCERTIFY IS REGISTERED AS A SERVICE PROVIDER BY BOTH VISA AND MASTERCARD. IN ADDITION, ACCERTIFY MAINTAINS A SEPARATE DATABASE OF DATA REGARDING PREVIOUS FRAUDULENT OR SUSPECTED FRAUDULENT PAYMENT TRANSACTIONS. MERCHANTS CAN SUBMIT SPECIFIC PAYMENT TRANSACTION DATA (NAME, PHONE NUMBER, CREDIT CARD NUMBER, IP ADDRESS, AND EMAIL ADDRESS) TO THIS DATABASE AND RECEIVE A REPORT INDICATING WHETHER THE DATA HAS BEEN USED IN PREVIOUS FRAUDULENT OR SUSPECTED FRAUDULENT CARD PAYMENT TRANSACTIONS. THE MERCHANT CAN USE THAT REPORT AS A FACTOR TO DETERMINE WHETHER TO CLASSIFY A PAYMENT TRANSACTION AS POSSIBLY FRAUDULENT. ACCERTIFY ALSO PROVIDES RELATED FRAUDULENT TRANSACTION REVIEW AND SCREENING SERVICES TO CERTAIN MERCHANTS THAT USE ITS AUTOMATED FRAUD DETECTION SERVICES AND ENGAGES IN RELATED CONSULTING AND ADVISORY SERVICES. |
